This Privacy Policy describes how BetterNightSleep.org ("we," "us," or "our") collects, uses, and shares information when you visit our website. By using BetterNightSleep.org, you agree to the practices described in this policy.
1. Information We Collect
We collect the following types of information:
- Usage Data: Automatically collected when you visit our site, including your IP address, browser type, operating system, referring URLs, pages viewed, and time spent on pages.
- Cookies: Small text files placed on your device by our website and third-party services. See the Cookies section below for details.
- Contact Form Submissions: If you contact us via our contact form, we collect your name, email address, and the content of your message.
- Free Guide / Email List Signups: If you request a free guide or resource (such as the Mattress Buyer's Cheat Sheet), we collect your name and email address to deliver the resource and to send you related email content. We use AWeber, a third-party email service provider, to manage this list and send these emails, and we also keep a copy of these signup records on our own server. You can unsubscribe at any time using the link in any email you receive, and you can ask us to delete your record (see "Your Rights" below).
- AI Tool Inputs: Information you voluntarily enter into our AI sleep tools (for example, your sleep habits, wake time, or a description of a sleep concern). We do not store or log these inputs on our servers. To generate your result, the information you enter is sent to our third-party AI provider, Google (Vertex AI / Gemini), and a verification token is sent to Cloudflare Turnstile for spam protection. We recommend not entering information you consider sensitive or personally identifying into the tools.
2. Google Analytics
We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as how often users visit the site, what pages they visit, and what other sites they used prior to visiting. We use this information to improve our website and content.
Google Analytics sets cookies on your device to identify return visitors. Google's ability to use and share information collected by Google Analytics is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
3. Advertising and Remarketing
We use advertising and remarketing tags so that we can show ads to people who have previously visited BetterNightSleep.org when they browse other sites:
- Google Ads (remarketing): A Google Ads tag builds remarketing audiences based on your visit. Ads may then be shown to you on Google and partner sites.
- Microsoft Advertising (Bing UET): A Microsoft/Bing Universal Event Tracking tag is used for conversion measurement and remarketing on the Microsoft Advertising network.
We do not currently display Google AdSense or other on-page display advertising on the site. If that changes, this policy will be updated.
You may opt out of personalized advertising by visiting Google Ads Settings, the Microsoft advertising opt-out, or networkadvertising.org.
3a. Third-Party AI Processing
Our AI sleep tools send the information you enter to Google (Vertex AI / Gemini) to generate a response. Google processes this data as our service provider to return a result; it is not used to serve you ads. See the Google Privacy Policy. We do not store the inputs or the generated responses on our servers.
4. Affiliate Programs
BetterNightSleep.org participates in affiliate advertising programs. When you click an affiliate link on our site and make a purchase, we may receive a commission at no additional cost to you.
- Amazon Associates: BetterNightSleep.org is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate, we earn from qualifying purchases.
- Derila Sleep Pillow: We participate in the Derila affiliate program. Purchases made through our Derila links may result in a commission to us.
- Puffy Mattress: We participate in the Puffy affiliate program. Purchases made through our Puffy links may result in a commission to us.
Affiliate relationships do not determine whether a product is included in our content or how it is described. Our product content is research- and comparison-based; we do not independently lab-test the products we write about.
5. How We Use Your Information
- To analyze site traffic and improve our content and user experience (Google Analytics)
- To serve relevant advertisements, including remarketing ads to past visitors (Google Ads, Google AdSense)
- To respond to contact form inquiries
- To deliver free guides/resources you request and send related email content (via AWeber)
- To generate AI-powered sleep assessments and recommendations
- To comply with applicable laws and legal obligations
6. Cookies
We use the following types of cookies on BetterNightSleep.org:
- Analytics Cookies:
_ga,_gid,_ga_*— set by Google Analytics to track sessions and identify return visitors. - Advertising / Remarketing Cookies: Google Ads cookies (e.g.
_gcl_*) and Microsoft Advertising cookies (e.g._uetsid,_uetvid) — used to build remarketing audiences and measure ad effectiveness. - Preference Storage:
bns_cookies_accepted— stores your cookie consent preference in your browser's localStorage so the consent banner is not shown on future visits.
You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain features. To manage or delete cookies, consult your browser's help documentation.
7. Data Retention
- Google Analytics: Data is retained for 26 months by default, per Google Analytics settings.
- Contact Form Submissions: Sent to us by email and retained only as long as necessary to respond to your inquiry.
- Email List / Free Guide Signups: Held by AWeber for as long as you remain subscribed, plus a signup record on our server. Removed on unsubscribe or on request.
- AI Tool Inputs: Not stored or logged on our servers. They are transmitted to our AI provider (Google) only to generate your result; Google's handling is governed by its own policies.
8. Your Rights (CCPA / GDPR)
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request correction of inaccurate personal information.
- Deletion: Request that we delete your personal information.
- Opt-Out of Sale: We do not sell your personal information to third parties.
- Data Portability: Request your data in a portable format.
To exercise any of these rights, contact us using our contact form. We will respond within 30 days.
9. Children's Privacy
BetterNightSleep.org is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us and we will promptly delete it.
10. Third-Party Links
Our website may contain links to third-party websites, including affiliate partners. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of the site after changes are posted constitutes acceptance of the updated policy.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:
- Website: BetterNightSleep.org
- Contact Form: betternightsleep.org/contact.php